What Are Streaming Media Players?

Streaming media players, or media streamers, are simple little devices that plug into a standard TV, and convert it into a smart TV. They enable you to stream the content that you would ordinarily watch on devices like laptops directly onto the TV in your living room or any room of the house. This means that you can watch content from Netflix, iPlayer, and even YouTube on a full sized TV instead of watching it on a 15″ monitor.

Simple

The key to a good streaming player is that it must be simple to use. Most people opt for a streamer because they don’t want the hassle of plugging a laptop directly into their TV, navigating the laptop, and eventually buffering the content onto the TV screen. They want to be able to view the content they see online, but they want the ease and convenience of using a TV and set top box in the living room.

As such, streaming media players are designed to be simple and intuitive. They should be easy to install, easier to use, and have very little to master in order to offer their benefits to users.

Channels Are Everything

The media player itself is, in a lot of cases, inconsequential. It is the quality and breadth of channels, or content apps, that are available on the chosen device that really determines whether it is a good deal or not.

Devices like the Chromecast, the Apple TV Player, and even the Now TV Box, are geared specifically towards the content of the companies that they represent. The various Roku models that are available, on the other hand, offer access to more than 700 channels regardless of whether you buy the cheap, entry model, or the overly advanced Roku 3 player.

There are free channels available, including terrestrial catch up TV services, but there are also premium subscriptions services such as Netflix. The latter will typically offer access to a greater range of content, and will enable you to choose from a larger selection of films and TV series.

HD Content

Check the channels and the media streamer itself to ensure that you can enjoy HD content through your device. You will obviously also need an HD compatible TV, but most devices work through HDMI so this will be a given in most instances. The Roku 1 player is the exception, because this can be used even on TVs that do not have an HDMI connection.

The Controller

Some players require the use of your smartphone or other mobile device in order that you can change channels, mess with the volume, and navigate the menus. Some buyers will like this feature, but many people that are buying a streaming media player want a TV-like experience so they will prefer a standard TV remote. The Apple TV Player offers a stunning looking remote, and all Roku devices include remotes.

Additional Features

Some devices offer additional features. The Roku 3 player, for example, offers motion gaming with access to a free Angry Birds game, and it also includes a USB port so that you can watch, view, or listen to your own content on the device.

Choosing the right media streamer will enable you to enjoy the best quality content, and it will ensure that you have all the features and benefits that you are looking for.



Connecting Television to Internet Videos

YouTube videos have created a revolution on the Internet. The only disadvantage is perhaps the lack of public viewer ship of the Internet in comparison with Television and the lack of censored videos. TV still remains the most popular medium. Internet is far from being used by a majority of the population. An average house hold has a television, but does not have access to the Internet.

The time has come to connect these two mediums. There has been some technology that has been developed to connect the medium of television to the medium of Internet. Since this has been done we can see the commercialization of services that play videos without copyright violations on Television.

The advantages are enormous. The cable operators can choose from a high volume collection of videos, snippets and movies. Caution must be exercised to choose censored material that is without adult content and other provocative material.

However it may be possible for a team of Internet technicians to search the Internet for high quality videos. These can be uploaded on to a few servers. These servers can be made accessible to the Cable TV operators. Technology can be developed to receive TV specific Internet pages on Television.

There can be a show that hosts the best of you tube and the Internet to the world of TV audience. Also there can be an on demand service of you tube requests that can be streamed continuously to TV audiences. So what are we waiting for, let us catch the next Best of you tube on TV!



TV Psychics And Mediums

There are innate difficulties in proving the existence of the ‘after life’ or the spirit world; some people ardently believe that there is life after death and that they are a channel or link from earthly life to this strange, unproven world.

But, at the opposite end of the scale are those people who believe that it is all fake; the soul departs a dead body, they cannot explain where it goes or why, believing that psychics are preying on vulnerable people.

There is nowhere that this debate is more hotly pursued than in the realm of TV psychics – are they true? Is it all camera trickery? Ear pieces and information about people must surely be sourced and passed to the ‘entertainer’? Is it as simple as this?

TV psychics – entertainers or real psychics?

Let’s be honest; those people who are self-employed, whether that is as medium, fortune teller or local plumber, you need a certain sense of the commercial world you operate in. It is no different for a celebrity psychic, looking to spread their talent and keep the bank balance healthy.

However, let us not take a mercenary turn, where we label all TV psychics are people seeking their fortune at the expense of others; for many genuine mediums and spiritualists operating in this way, this is not the case. There is a very real need and concern to spread the message from the other side to the people who need to receive them.

Fake?

There is a process called cold reading, and involves a subtle trickery that many people are not wise too until the moment has passed. It is the power of suggestion and, with practice, anyone can do it. A client or member of the audience may be asked what their worry is; “my job”, they may reply. From this, the medium can create a whole set of scenarios or situations and the audience member could agree, or give off other signals, cleverly read and used to form the twists and turns of the conversation.

Do all TV psychics operate this way?

No, for genuine mediums will receive a bundle of information, if you like, within their mind, none of which will make instant sense. Those people seeking arguments to debunk mediums as genuine tend to focus on this lack of clarity as a way of proving it is all entertainment. Surely, they say, if a loved one was coming through they would say a password or give their name, or some other titbit of information that would make them instantly recognisable?

But earthly life is not simple is it? Full of misunderstanding and conflicting information, we do not live in a world that is simple, expecting the afterlife to be ordered and sensible seems at odds when you consider the perpetual confusion of earthly existence.

And so…

TV psychics, along with others who ‘perform’ to mass audiences are complex characters, some using their ability and skill in a positive way to enhance the understanding of the afterlife but others, take advantage, with one eye on the monetary prize… you decide – fake or real?



New Media Innovations Worth Checking Into

You have no doubt heard of blu ray and know that it was was designed to supersede the standard DVD. Blu ray media is advancing by leaps and bounds and the name itself comes from the blue-violet laser that is used to read the disc. Blu ray employs a shorter wavelength laser than what is used on the DVD format, and it allows for almost six times more storage capacity than a DVD. Blank bluray discs are available in single, 25GB and dual layer 50GB formats. If you have paid hundreds of dollars for a big LCD, plasma or widescreen HDTV, then you should get all you can out of that purchase. Unfortunately, the standard DVD player cannot do these sets justice, but blu ray media does. The main advantage of blu ray media is the playback quality. Blu ray plays video in HD at a much higher resolution than a standard DVD. With blu ray you get enhanced special features and more intense movie experiences.

Another great development is lightscribe media. This is an optical disc recording technology that uses recordable CD and DVD media to produce labels that are etched with a laser to produce text and graphics. This makes stick-on labels and printable discs obsolete. The advantage to lightscribe is that it allows you to create direct labels to your discs using an optical disc writer. It does require that you use special discs designed for this purpose as well as a disc writer. Once you have burned your data to the read-side of the disc, you need to just flip it over and insert it. The laser will etch into the label side so that it produces an image. You must take some special storage precautions so that the lightscribe discs do not fade. This includes using polypropylene disc sleeves and you must store the discs in a cool and dark place.

A thermal CD printer is another great innovation that is ideal for the home or the office. A thermal CD printer is an affordable CD printer that uses heat to transfer the print to the surface of the disc. This is done by putting a thin ribbon of film between the disc and the print head. This type of CD printer is faster than other CD printing technologies and the print is long lasting and it does cost much to operate.



Smart TVs – Do I Need a Smart HDTV?

The clear picture quality of an HDTV can offer numerous functionalities that are never before conceived in a regular TV. You can connect your devices in order to get a larger picture of the videos you are watching. Some models can even allow you to directly plug a flash drive to access music, pictures and compatible video files, using the remote controller to navigate through the directories.

But as functional HDTV might already seem, it might be interesting to know that you can even achieve better functionality with it. You won’t be using an ordinary HDTV though, but a special version that is capable of mixing display options with wireless technologies well.

Why is it Called Smart HDTV?

A Smart TV is technically a TV that is integrated with features that you would normally see on computers. For example, an HDTV that is installed with a custom web browser can be roughly considered as a Smart HDTV. In addition to computer functionalities however, Smart HDTV’s might also feature automatic and suggestive options and interfaces that can be used to simplify access and menu navigation. The development of Smart HDTV’s was highly influenced by the current trend of integrating most of our electronics technologies to modern computers. If you see an HDTV that is slightly more geared towards internet or network based media (having access to streaming and online interactive audio and video files), then it is most likely a Smart TV. Another general term that is used to refer to these appliances is “Hybrid TV”.

Advantages and Disadvantages of Smart HDTV’s

Added media functionality of course is the primary advantage of a Smart HDTV, but this advantage can be subdivided further into these separate positive points:

  • Direct internet access. You no longer need to connect an HTPC, a laptop, or a desktop computer to the HDTV before you can use it for web browsing.
  • It has perfect compatibility with Internet TV services. Supporting the first point, having access to internet means having access to streaming media. For instance, you can watch YouTube videos as if they were “channels” from a satellite TV service.
  • It can be used as a simple computer. Smart HDTV’s might have crude (and sometimes clunky) operating systems, but it should be sufficient to navigate through a home network or to access media files from external devices when needed.

Moving onto its negative points, some of the disadvantages of Smart HDTV are as follows:

  • It can ironically be more confusing to use. With all of the added options, some people who are not used to highly functional HDTV’s might not be able to navigate efficiently through a considerable number of buttons and links.
  • Has a significantly larger price tag. Since it is installed with other technical hardware to have computer-like functionality, it would definitely be a lot more expensive. A lot of Smart HDTV’s are usually near to twice the original price of an HDTV of the same size and screen technology.
  • It holds a higher energy consumption rate. This supports the second negative point, and is also quite easy to notice (due to added hardware), though usage rates are not comparatively as high as its price difference.

Assessing Your Need for Smart HDTV’s

Before getting excited over a Smart HDTV, it would be wise to first assess you actual need for the electronic appliance. First and foremost, if you don’t exactly have plans on using it to surf the net, or would much rather just connect it to your current computer then the Smart HDTV would most likely be just a wasted investment. We have to remember that HDTV’s are quite expensive, and you would not want to waste a huge amount of money on something that would just be used like any other normal TV.

However, if there would be a direct need for its versatile connectivity options (Having multiple subscriptions to different streaming media services for example), then a Smart HDTV could then be your ultimate entertainment investment, allowing you access to almost any kind of media file from any device, interface, network, or website on the planet.



All Media Is Fiction

All media is fiction. Every thing you see, hear and read, in print and on any screen anywhere is a fabrication that has been altered, edited, censored, and pointed towards a preconceived agenda. It is not true, it is not real, it is not the whole story by any stretch of the imagination-which it is, but it’s not really anyone’s imagination either.

It is a corporate product; a mind game conceived of by faceless committees meant to dupe anyone within view or earshot into complacent consumerism. It is calculated manipulation with no genuine content that can remotely be thought of as the truth. It only appears real after it has been focus grouped and cut to fit commercial standards, no matter how amateurish or incompetent the final results appear. It has been approved-and that alone determines it as fake.

From cartoons to pornography, from news to soap operas, to game shows and antacid commercials, it is all contrivance. You will never see anything truthful or even factual in the media. Even the weather is approximate. The weather is taped. File footage is not news. The latest trend is ‘reality’ TV not ‘truthful’ TV. There is no one in the media or Hollywood interested in the truth, regardless of being ‘breaking news’ or ‘based on a true story’. Truth is simply one buzzword among many used to conceal and distort reality.

By its very definition media cannot depict reality because media is not real. At its best it resembles the most pedestrian dinner theater; at its worst, it simply is what it is, a transmitter and signal. It is not a mirror, though it uses mirrors, lenses, cameras, tape, film, lights, overrated actors, make up, under appreciated writers, whatever. The fact is so obvious that making the very point becomes painfully tedious-and moot, since for all of the interactive, real time, ripped from the headlines, video game chat rooms, no one seems to care one bit. The entire investment is in making the delusions of others tangible in one’s own life. One must believe what one is fed through the media, or else…or else what?

Let me give an example. War. War is not real for you and me but it is for the people in a war zone. When we turn off the set or change the channel, all of that suddenly disappears. Reality does not suddenly disappear. If you’re of a certain age you remember what TV looked like before black people existed. If you’re of another age you remember what MTV looked like before black people existed. I suppose if you’re even older you remember what war looked like before black people existed. That was a long time ago, but my point is this; war looks like whatever the media tells you it looks like and that is war. Nowadays war looks like a video game, except, of course, to the people in the war.



The World On-Demand Service

World-On-Demand (the leading platform of the The New Media Group) is a network neutral “power-play” IPTV service based in Japan and available across the Asia-Pacific region. Bringing together the best of international television and film to users on demand, it provides a full range of channels and networks for viewing on television sets, PC’s and soon Japanese based mobile phones.

World-On-Demand was launched to bring greater diversity to the Japanese media marketplace by specializing in handling internet television from a diverse and international perspective. Initial reaction by the industry was positive and since its launch the service has added many of the world’s major television networks to its service, along with expanded distribution in Australia, Korea, Taiwan and elsewhere. Although there was some criticism that The New Media Group was entering a competitive market, its unique positioning allowed the company to target a greater diversity of interest groups and communities.

A single subscription allows users to view their chosen channels and video content through their TV’s, PC’s and Mobile phones whenever they choose. Functionality includes browsing for favourite channels across an easy-to-use web or screen interface, swift access to hundreds of the most current and popular television shows in the world and regular updates as to when new shows and viewing options are available.

World-On-Demand also offers online social networking features known as My world communities, allowing users to discuss, share and post comments on tv shows while building online communities based on their shared interests.

Content

Members of World-On-Demand are offered to be a part of communities called “My” that make their viewing more distinctive. Communities come to the World On-Demand to interact, within an online space that World-On-Demand has created to personalize the way people watch major media, altering the one-size fits all approach of tradition broadcasting means.

World-On-Demand carries channels from well-known networks such as FOX, Star TV, TV5Monde, Deutsche Welle, National Geographic, EuroNews, EuroSport, MTV, FCTV, Al Jazeera, VOA and more. By working with partners from every country in the world the service has greater power at serving more community groups and more interest areas and ensures that it reaches them by running neutral to one particular internet service provider or telephone network.

Sports

World-On-Demand has a diverse portfolio of sports rights covering major events in Football, Cricket and more. World-On-Demand includes a mixture of live events and highlights coverage that is picked up from specialist sports channels based in a number of nations.

In addition to the sports above, World-On-Demand is building a broader collection of alternative interest for adrenaline junkies and fans of extreme sporting events.

World-On-Demand intends to encourage a strong following of customers who aim to see their favorite events in different languages, or want quick and easy access to sporting events that are not usually covered in the local mainstream media. For example somebody living in Japan can gain access to international cricket events through Indian, Australian or British TV coverage without having to wait for late and toned down distribution in the Japanese media.

Education

Specialist education packs are offered to language learners and students studying foreign languages. The packs combine powerful elearning tools with television and video content direct from a country’s most popular channels to act as one combined access point to a new culture.

Other Communities groups served include:

Action

Adventure

Business

Cooking

Dance

Drama

General Interest

National channels

Lifestyle

Nature

News and Documentaries

Religion

Travel

Technology

World-On-Demand requires a minimum broadband connection of 4Mbit and Flash 8 or above on either Internet Explorer 6.0+ or Firefox 2.0+. A set-top-box supplied directly by the company is needed for TV viewing.

History

World-On-Demand is owned and operated by The New Media Group, a company founded by ex-employees of media and media financing firms from the US and Asia-Pacific. The New Media group also owns a variety of other new media products and companies, including Media Pay, Dynamobile CMS, Intelligent Ad Delivery and Factor Moble, K.K., all based in Tokyo, Japan.



How to Get Local TV to Cover Your Event

Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up.

If the key to your event is getting press to come, then you need to be able to get their interest and participation. That’s why I’ve jotted down the following tips to help you get the word out to the press in a way that will give you a high percentage shot at having them attend.

Writing Media Alerts

Getting a television crew to your event requires some finesse, and the format of the pitch is different than that of a press release. A media alert is the appropriate tool which gives a TV producer or assignment desk editor all the information they need to decide on whether the event you’re holding is of interest to them. Write the media alert in five sections: Who, What, When, Where and Visuals.

  • Who: Name your company and any key executives or dignitaries who might be in attendance. Include only those who will be available to speak on camera.
  • What: What is the announcement or the reason for the event? Include all material you consider news.
  • When: Make certain to include the date and time of the event, and how long it will run. Also include the schedules of any on-camera spokespeople, and if they will be available before the event.
  • Where: This is key. You need to include an address, directions, and a link for Google Maps or MapQuest if you can. Getting a reporter or a crew to an event can be won or lost in how well you direct them there. If security personnel will be at the event or venue, make sure they know the media might be coming.
  • Visuals: TV is a visual medium, so make sure you have something for the cameras to shoot. Talking heads does not a press event make. Have demos, graphs, lots of people around, so they’ll have something other than an executive in a suit to shoot.

Timing the Delivery of Your Media Alert

To get a television crew at your event, you should follow these instructions precisely, to ensure the highest level of communication possible without annoying the producers and assignment editors.

  1. First, send the media alert out two weeks prior to the event. Then, one week prior. Then send it to them each of the three days just before the event. The reason for this is that there are different desk editors on different days and different shifts, and they delete all their emails frequently to make room for new alerts.
  2. Two days before the event, call the assignment desks at all the TV stations you want to cover your event. Ask them if they received your alert – they’ll say no. That’s okay. If it doesn’t grab them right away, they’ll toss it. Send it again, and then call him back immediately afterward, and pitch your event. They’ll give you instructions on how to proceed, which will usually include them asking you to call the morning of the event. That’s okay – you’re going to do that anyway.
  3. Call on the morning of your event. By now, they know your event, and they know who you are. If your event is interesting enough for them, they’ll tell you. If your event is on a Saturday or Sunday, please be advised that most TV stations only have one crew on duty on the weekends. They’ll be stretched thin, so you reduce your chances for success with weekend events.

Use the right tools, making sure the producers and assignment desk editors are fully informed, but do it in a professional way so as not to drive them crazy, and you’ll have a much better shot at getting coverage for your event.



Social Media Doesn’t Work in the Industrial Revolution

It’s a given today that Social Media doesn’t work for many companies. Upon further analysis, it rarely has nothing to do with Social Media… it has to do with marketing and using it as if you were still living in the Industrial Revolution.

Around the turn of the Century we left the Industrial Revolution behind us… some are sad and many are happy. We welcomed in the Internet Revolution with open arms and were anxious to see how the Internet could change our lives for the better. It has in many ways… but it has also brought its own set of issues with it.

The Industrial Revolution was awesome for what it stood for… mass production, innovation in technology relating to computing, new companies entering markets to give us more choices and a whole host of other really great aspects. It also, unfortunately, gave us marketing agencies and firms that adopted the concept of “broadcast messaging, campaigns, mass media, radio advertising, TV advertising, and lots of printed materials.”

These agencies were firmly in control of marketing and tight control over what we were “allowed” to hear/see and what we weren’t. We also had news sources that told us what they felt was important for us to know and we had to go along with it since there wasn’t any other means to validate it unless you were physically there. We, the consumer, were at the mercy of these giants and the messages they wanted us to receive.

Fortunately, the Industrial Revolution has died and this kind of “spray and pray” media that made ad agency executives incredibly rich has died (or is rapidly dying) with it. Social Media, a key component of the Internet Revolution, has essentially taken control away from these dominant groups and given it back to you and me… the customer.

The customer is now firmly in control today and there is no sign we are ever going to give it back. This is a good thing… and a bad thing for companies today.

The good part is we now have “vocal and engaged” customers who have the microphone in their hand and can tell anyone they want what they think. They can share insights to help others learn about your product/service and their experience working with you. This is information we were never exposed to when the agency behemoths had control. We have been “information liberated” with the birth of the Internet Revolution.

The other good part is now we can find anything we ever wanted to know about with just a few clicks on our computers or mobile phones. We have more knowledge at our fingertips than we could ever possibly use in 10 lifetimes. And if we want to purchase something, we can find 50 places (or more) that sell whatever it is we are looking for and even deliver it to us with the same few clicks… no more need to get in the car and drive all over town looking for something. We, as consumers, are empowered and we love it.

The bad part is the noise. Unfortunately, now that we are now in control, have access to all kinds of information and products, and can make choices from hundreds of options, companies are still behaving like they are still living in the Industrial Revolution. Now, more than ever, they continue to blast us with their information (pushing to us). We don’t just see the advertisement in the Sunday paper, we get 50 e-mails telling us to buy it from them because we happened to search on the item and now everyone wants to sell it to us. “Spray and Pray” is still alive and a key strategy for far too many companies today. For them, it didn’t die with the death of the Industrial Revolution.

Companies who still behave (including marketing) as if we are still in the Industrial Revolution are getting no benefit from Social Media. By using the same old techniques the agencies used decades ago… blasting us with enough ads and propaganda in hopes that you will remember them and buy their product or service… they are actually doing the opposite of turning off their audience. They must not have gotten the memo that the Industrial Revolution is over… the customer is in control and can tell us what they want and don’t want. We don’t want to be told what to buy… we can figure this out nicely for ourselves in the Internet Revolution.

The really sad part of this story is that companies use Social Media as simply another “delivery vehicle” for their Industrial Revolution approach. They believe that blasting us with their messages far more frequently and on more channels than they could have ever afforded to do when they paid their agency geeks millions of dollars is still working… it’s NOT. Social Media is FREE… all channels and frequency of messaging is without cost… just the personnel needed to send the blasts. The same “broadcasting, campaigns, advertisements, and propaganda” are still being sent out… only through Social Media channels instead of the radio, TV, newspaper, direct mail, and other traditional sources. It’s not working…

Companies that choose to still live in the Industrial Revolution are finding FAILURE in their use of Social Media. It’s failing because Social Media doesn’t work for companies who are acting the way they did when they were in the Industrial Revolution. It is a tool designed for the Internet Revolution.

When companies use Social Media to HELP THEIR CUSTOMERS improve their lives or business, the content is valued. When they share stories that benefit their customers and customers offer additional comments to add further insight, this is of value… and how Social Media can be a powerful tool for a company. Finding ways to help your customers save more time by interacting with your Social Media and digital channels is of great value. These are the OPPORTUNITIES for companies that live in the Internet Revolution and have left the Industrial Revolution behind.

Which Revolution is your company participating in today? When you analyze your marketing activities, are you communicating like you still live in the Industrial Revolution by “spraying and praying” or are you “helping” your customers improve their lives? Do the analysis… see which Revolution you are actually living in today and you might have just solved the mystery as to why Social Media isn’t working as well as you were hoping. It works when you help… not when you sell.



What Is Social TV?

What is Social TV?

Social TV is the act of using social media apps such as Twitter and Facebook on a ‘second screen’ namely a smart-phone or tablet, to comment on TV programs before, after or during the transmission.

In 2010 Social TV was named as one of the ten most important emerging technologies in the MIT Technology Review, the following year it was followed up by a report on Social TV analytics and how the information gathered can be utilised in marketing campaigns.

Social TV, especially the analytics side of it, is driven mainly by Twitter and the frequency of ‘Tweets’ before, during and after a television programme has finished.

Although other social media channels are incorporated, currently Tweets volumes are the metrics of choice when measuring the popularity and opinion of the programmes.

Second Screen

A ‘Second screen’ or ‘companion device’ refers to the smart-phone, or tablet that most people now usually have close by and ready to use whilst watching a TV programme.

Whilst watching the programme the viewer will check social media channels, mainly Twitter, to see what there friends or the celebrities they are following are saying about that programme, this leads to interaction which gives users a sense of community and common ground.

The transmitted data from all these Tweets is then gathered by a social media analytics company and then sold to marketing companies and television networks and used to gauge public and social opinion.

In 2011 a joint study with NM Incite & Nielson/McKinsey was carried out which showed that a couple of weeks before the airing of a new TV programme a 9% rise in social media activity resulted in a 1% rise in viewing figures for that programme, once the programme was established it took a 14% rise in social media activity to produce the same results.

Analytics

The importance of these metrics are not only related to television programmes, but can be applied to wider social views in relation to political opinion, and social acceptance of programme content and viewpoints.

For example the political views of a news channel and how they sit with that channels demographic could be measured by the social activity related to that particular news story, or the announcement of a new policy by a government, and the reaction to it by that it’s citizens can be measured in real time by the opinions within the social activity it generates.

In fact the uses for the information gathered by social TV analytics are endless, and could potentially become the most important source of real time social viewpoint available.

Demographic

The demographic of TV viewers that would bother to tweet/comment about a programme they are watching tends to be between 18-34, this obviously limits the validity of mass opinion but is wide enough spectrum to make the results valid, especially for most TV channels who’s target audience is probably around this demographic anyway.

The future of Social TV

There is no doubt that the next big player in Social TV interaction and Social TV analytics will be Facebook.

A joint study by Nielsen for the Cable & Telecommunications Association for Marketing in September 2012, found that Facebook out of all social media channels had had the greatest influence when determining whether someone would watch a particular TV programme.

Facebook is rumoured to be planning various ways of getting in on the Social TV market.

The big players

The recent acquisition of Bluefin Labs by Twitter for $70mil, and the acquisition of SocialGuide by Nielson & NM Incite, both Social Media analytics companies proves that Social TV is growing more important by the week, and for good reason.

The ability to serve targeted advertisements during specific proven social interaction ‘hot-spots’ during a TV show or live event, will enable marketing companies and TV Networks to increase their ROI quite significantly, making Social TV Analytic data a valuable commodity.

You can find out more about Social Television and supporting technologies at http://www.social-tv.co.uk